- In both C1 & C2 segments, SUVs have had a much larger market share than sedans.
- The Fall of Sedans
- C1 Segment Sales Analysis 2021
- C2 Segment Sales Analysis 2021
In both C1 & C2 segments, SUVs have had a much larger market share than sedans.
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The Fall of Sedans
C1 Segment Sales Analysis 2021
In 2021, the compact sedan segment (sub-4m segment) had a total combined sales of 2,13,905 units. The Dzire was the only car to cross the 10k monthly sales mark (barely) whereas the Amaze and Aura were close to 5k sales a month and the Tigor close to 2.5k. The Aspire, on the other hand, could not reach 500 units a month and left India along with Ford selling a minuscule 1502 units last year.
Compact SUVs on the other hand had a phenomenal 2021 in sales. The total combined year sales racked up almost to 6 lakh units, at 5,77,788 units (excluding the Thar because we are comparing only Pseudo SUVs). Cars like the Brezza, Nexon, Venue and Sonet were constantly between the 5k-10k mark, sometimes even crossing it. The Ecosport, Magnite, Kiger, XUV3OO and Urban Cruiser (why so long a name!) were always below 5k. The WR-V on the other hand struggled to reach the 2k mark in the first half, and could not cross the 500 mark in the second half!
All in all, the sedans segment took only 27% of the total sales of the C1 segment with the rest 73% with the SUVs.
C2 Segment Sales Analysis 2021
In 2021, the mid-size sedan segment had a total combined sales of 82,191 units. The City was the leader, with monthly sales below 7.5k, followed by the Verna. The Ciaz was struggling between the 750-3k unit mark and the Rapid could not cross the 1k mark. The Vento could not reach the 500 mark. The Yaris, on the other hand, was struggling to reach the 1k mark for each month in the first half, but then sales decreased to less than 10 units a month in the second half. Sales were so bad that the Yaris had to be discontinued.
SUVs on the other hand had a combined sales of 2,74,588 units (sub 4.5m SUVs, since cars like the Harrier were too huge and the 7-seaters were in another segment altogether). The Creta was mostly selling above 10k a month, followed by the Seltos, which ranged between 7.5k-10.5k units monthly. The S-Cross, Kushaq and Taigun would sell below 3k units monthly, whereas the Duster and Kicks would struggle to reach 500 units monthly.
Again, the market share of the sedans in the C2 segment was 23% whereas the SUVs took a share of 77%.