Beyond Meat's Latest Meat Alternative Hits Grocery Stores

Beyond Meat Beyond Steak

Vegans and devout Beyond Meat eaters everywhere rejoice: The maker of plant-based meat just introduced a new meat alternative in grocery stores. Joining the likes of its breakfast sausage, burger patties, meatballs, and other meat substitutes is Beyond Steak — bite-sized fake steak, if you will. After testing meatless carne asada made with Beyond Steak at Taco Bell restaurants in Dayton, Ohio, Beyond Meat is rolling out its new plant-based protein to more than 5,000 Kroger and Walmart stores along with other grocers, including Sprouts and Albertsons.

BEYOND STEAK HAS FINALLY ARRIVED

Juicy, tender and delicious bites of sliced steak tips with 21g of protein and the added environmental benefits of plant-based meat pic.twitter.com/8dGeGtVLZ0

— Beyond Meat (@BeyondMeat) October 24, 2022

Beyond Steak — which is made from fava bean protein — contains 21 grams of protein and has no cholesterol and less saturated fat than its beef counterpart. A 10-ounce package sells for $8.

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The introduction of Beyond Steak comes on the heels of the company’s announcement to slash 19% of its workforce in response to slow-to-rise sales and an 80% plunge in Beyond Meat shares, reducing the company’s market value to $821 million, well below its 2019 high of $13.4 billion. Product launches have previously shown sales boosts for Beyond Meat, though not all varieties have been a hit. Beyond Jerky, for example, was a flop with consumers — so the stakes for this “steak” are beyond high.

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