French Champagne House Takes Over NYC Street For A Month, How To Enjoy Their Bubbly

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“Unleash the Bubbles” on Stone Street (Photo Credit: Champagne Nicolas Feuillatte)

If Champagne is your drink of choice, then New York City should be your destination. For one month, the number 1 Champagne in France will be “Unleashing the Bubbles” along the famous Stone Street in Lower Manhattan.

Champagne Nicolas Feuillatte is taking over the street with giant champagne bottles, outdoor bubble dining domes, Champagne cork stools, thousands of bubble balloons, a bubble ball pit, photo ops, music, free giveaways, ice sculptures, and more. This is all in addition to several bars and restaurants offering special Champagne Nicolas Feuillatte menu items, unexpected pairings, and experiences.

Born in 1976, the champagne house is the youngest of the major Champagne brands and the largest house with 5,000 wine growers. It’s on a mission to disrupt the industry and has quickly become the most popular brand in France and the world’s third-leading brand of Champagne. Disobedient Champagne is in the brand’s identity, meaning they do things a little differently.

“Champagne is a drink that can and should be enjoyed by anyone, anytime, with many foods. Great Champagne doesn’t need to cost a lot, it certainly doesn’t need to be reserved just for special occasions, and it absolutely can be enjoyed with Burgers, Thai, Mexican, and so much more. This partnership with Stone Street, a historic NYC staple, was the perfect embodiment of those beliefs,” said Anne-Laure Domenichini, Director of Communications for Champagne Nicolas Feuillatte.

Some of the restaurants participating in this bubbly makeover are The Dubliner, Stone Street Tavern, Route 66, Ulysses, Beckett’s Bar and Grill, Adrienne’s Pizza Bar, The Cauldron, Mad Dog & Beans, Harry’s and Harry’s Cafe, as well as a few in the surrounding area — Tavern 29, Taproom 307, The Factory 380, and Le District.

Each is featuring a unique Champagne Nicolas Feuillatte offering starting June 9 at 5 p.m. This could be anything including unexpected Champagne pairings, creative Champagne cocktails, or bubble showers whenever you order a glass or bottle.

Here are just a few examples of what you’ll find during this month of bubbles:

The Cauldron

  • Cocktail: A refreshing Passionfruit Martini paired with an extra bubbly Brut shot (Instagram-worthy dry ice Champagne shot)

Adrienne’s Pizzabar

  • Cocktail: Frozé Royal (featuring Nicolas Feuillatte Réserve Exclusive Rosé) 
  • Food Pairing: Small Pie — choice of white or red paired with Brut

Stone Street Tavern

  • Food Pairing: Pretzel & Champagne 
  • Food Pairing: Mac N’ Cheese & Champagne

Mad Dog and Beans

  • Cocktail: Champagne Margarita 
  • Food Pairing: Mad Dog Caviar Guacamole


  • Experience: Glass/bottle of Brut with “Bubble Shower” experience

Unleash the Bubbles started on Thursday, June 9 and runs for 30 days along Stone Street in New York City. If you can’t make it for the occasion, you can see how others are enjoying some bubbly on Instagram with the hashtag #UnleashtheBubbles.

For more on New York City, check out these articles:

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