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Paying £7 for a pint of beer will become 'the norm rather than the exception'

food, paying £7 for a pint of beer will become 'the norm rather than the exception'

The beer industry in Britain has been struggling with looming costs (Picture: Getty Images)

A pint of beer could become ‘a relative luxury’ for a lot of Brits after Jeremy Hunt decided to axe the alcohol duty freeze.

Alan Mahon, who co-founded Glasgow-based Brewgooder in 2016, warned prices could not only reach £7 but become ‘the norm rather than the exception’.

‘I used to think “perfect storm” was a cliché until we found ourselves slap bang in the middle of what the industry is facing right now,’ the chief executive said.

‘It is perhaps a greater long-term challenge than that created by Covid lockdowns.

‘From what we are seeing, the pressures on the industry with cost price inflation challenges and the chancellor’s scrapping of the alcohol duty freeze might make a £7 pint the norm rather than the exception in many places – particularly in bigger cities.’

Alongside ‘eye-watering’ energy prices, he stressed that carbon dioxide now costs 3,000% more than it did this time last year.

Raw ingredients, such as wheat and barley, are also going up in price faster than the rate of inflation.

food, paying £7 for a pint of beer will become 'the norm rather than the exception'

Brewgooder chief executive Alan Mahon has opened up about the future of his industry (Picture: Brewgooder)

The entire industry has been thrown into panic by the skyrocketing costs – often attributed by politicians to the war in Ukraine – alongside the crashing pound, rising taxes and soaring inflation.

This was even before the new chancellor abandoned the plan to scrap the alcohol duty freeze.

Brewgooder’s customers include Morrisons, Asda, and the Co-op, so this could also affect in-store prices.

Mr Mahon said: ‘This is bound to make a pint a relative luxury for a lot of people, something we should all be concerned about and force us all to take stock of the challenges facing the beer industry.

food, paying £7 for a pint of beer will become 'the norm rather than the exception'

A potential ‘bright spot’ for the industry might be the winter World Cup rolling into the Christmas season (Picture: Getty)

‘Footfall to the on-trade has definitely been one of the biggest challenges facing the industry, with consumers having to make difficult choices on where to spend their money.’

A potential ‘bright spot’ for the industry might be the winter World Cup.

A number of friendly locals, alongside big chain pubs, have announced plans to show the major sports event in Qatar.

Alongside the Christmas season, Mr Mahon said this could provide ‘a double shot in the arm’ for venues.

He added: ‘It is therefore vital the industry and brewers continue to work hard on ensuring the pub environment is something that cannot simply be re-created at home – whether that be through beers only available in the pub, or in encouraging people to socialise and meet friends for a drink/something to eat through various marketing or promotional platforms.

‘The beer and pub trade is a resilient industry, one that’s full of passionate people who will dig deep during the challenges to come.

‘It’s important for the public and the government to recognise their efforts with support in the coming few months.’

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