The best celebrity fashion lines
- Skims – Kim Kardashian
- Ivy Park – Beyoncé
- Savage x Fenty – Rihanna
- Studio 189 – Rosario Dawson
- October’s Very Own (OVO) – Drake
- The Row – Mary-Kate and Ashley Olsen
- Victoria Beckham – Victoria Beckham
- Stella McCartney – Stella McCartney
- Kate Moss For Topshop – Kate Moss
- Jessica Simpson Collection – Jessica Simpson
- Draper James – Reese Witherspoon
- Skims – Kim Kardashian
- G. Label – Gwyneth Paltrow
- Tommy x Gigi – Gigi Hadid
- Inamorata – Emily Ratajkowski
- HIRAETH – Rooney Mara
- Fabletics – Kate Hudson
- S by Serena – Serena Williams
- Day/Won – Candice Huffine
- Billionaire Boys Club – Pharrell Williams

Skims – Kim Kardashian
Let’s face it: not all singers, actors and other celebrities are born entrepreneurs. However, many famous faces have built their sartorial side-hustles into fashion lines worth millions.
As Gigi Hadid launches her cashmere brand, Guest in Residence, let’s recap some of the best celebrity fashion lines of all time.

Ivy Park – Beyoncé
In 2016, Beyoncé had already reached the highest level of pop stardom. However, her success with Ivy Park pushed her to even greater heights.
Beginning in April 2016 as an athleisure clothing brand sold at Topshop, Ivy Park’s first collection almost sold out within hours of its launch. Beyoncé’s Parkwood Entertainment later secured full ownership of the brand, which now has a reputation for selling out fast.

Savage x Fenty – Rihanna
Set apart by its focus on inclusive sizing and wide variety of shades and styles, Savage x Fenty was founded by Rihanna in 2018. The brand’s launch sent shockwaves through the traditional lingerie industry, and its star-studded fashion shows have become highly anticipated performances. In 2021, Savage x Fenty reached US$1 billion in valuation.
Savage x Fenty is one of Rihanna’s fashion and beauty brands under the Fenty name, alongside Fenty Beauty and Fenty Skin.

Studio 189 – Rosario Dawson
In 2013, actor Rosario Dawson co-founded Studio 189 with her friend, former Bottega Veneta communications director Abrima Erwiah. The socially responsible fashion brand produces sustainably made African and African-inspired apparel, while supporting community-led projects in Africa and the U.S.
In recent years, Studio 189 has expanded with high-profile fashion shows, and won the CFDA + Lexus Fashion* Initiative for Sustainability in 2018.

October’s Very Own (OVO) – Drake
The brainchild of Drake and his tour manager, Oliver El-Khatib, October’s Very Own (OVO) started out as a blog before becoming a fully-fledged fashion line. Its first major success as a fashion line was the 2010 release of the OVO x Canada Goose Chilliwack parka.
The brand has partnered with the likes of Roots, the Jordan Brand and the Toronto Raptors, making its product some of the most coveted from a celebrity collection.
In 2018, OVO exceeded US$50 million in annual revenue.

The Row – Mary-Kate and Ashley Olsen
In 2006, Mary-Kate and Ashley Olsen shed their child star image with a simple yet elegant T-shirt. It was one of the first items from their fashion line, The Row, which eschewed the blingy styles of that era in favour of simple, elegant garments.
All these years later, the brand has become one of New York’s most admired luxury brands for its timeless style and exquisite choice of fabrics.
In 2019, it was reported that the brand generated between US$100 million and US$200 million in sales.

Victoria Beckham – Victoria Beckham
Dubbed “Posh Spice” by the media during her time as a Spice Girl, Victoria Beckham always possessed a sense of refined style that set her apart from other celebrities of her era.
Therefore, it was no surprise that she would go on to launch her own fashion line, the eponymous Victoria Beckham, in 2008. Although the brand reported losses in 2020, its beauty collection performed well and reached US$9.3 million in sales that year.

Stella McCartney – Stella McCartney
Given that she is better known as a fashion designer than for being the daughter of Paul and Linda McCartney, it is debatable whether Stella McCartney can truly be considered a celebrity fashion line.
She began her fashion career in 1995 when she asked Kate Moss and Naomi Campbell to model clothing that she designed as a student. Soon after, she set up her own label with Gucci Group.
A staunch vegetarian, Stella McCartney does not use leather or fur in her designs and has called labels that use animal products “heartless.”

Kate Moss For Topshop – Kate Moss
One of the most popular celebrity fashion collaborations was Kate Moss For Topshop, a collection designed by the supermodel and sold at the high street retailer.
Launched in 2007, the fashion line spawned 15 collections and gained a reputation for selling out immediately. The line’s final collection came in 2014, but it still has a cult following in fashion circles.
More recently, Kate Moss launched her own wellness brand, Cosmoss.

Jessica Simpson Collection – Jessica Simpson
Jessica Simpson launched her first fashion line, the Jessica Simpson Collection, in 2005. The brand’s success surprised observers: it reached annual sales of US$1 billion in 2015 and outlasted fashion lines from other celebrities like Mandy Moore and Sarah Jessica Parker.
However, the line was put in danger when its majority owner filed for bankruptcy in 2021. Jessica Simpson was able to buy the brand back in November that year.

Draper James – Reese Witherspoon
In 2015, Reese Witherspoon added entrepreneur to her diverse resumé when she founded Draper James, a fashion line named after her grandparents and inspired by her memories of the American South.
The brand, specializing in colourful dresses and vintage-inspired accessories, soon caught the attention of investors. Within months of launching, it had raised US$10 million in funding.
Draper James is one of Reese Witherspoon’s many business ventures. The star also founded media firm Hello Sunshine and production company Pacific Standard.

Skims – Kim Kardashian
Skims isn’t Kim Kardashian’s only business venture to date, but it’s undoubtedly her most successful. Unveiled in 2019, the shapewear brand took off thanks to its body-inclusive sizing, its focus on comfortable and solution-oriented basics, and Kim’s cult-like following.
By January 2022, the line was valued at US$3.2 billion.

G. Label – Gwyneth Paltrow
Gwyneth Paltrow’s Goop has attracted many controversies over the years—from saying scientifically baseless statements to promoting eye-wateringly expensive “toothpaste squeezers”. Nevertheless, the brand was valued at US$250 million in 2018.
While the brand’s focus is primarily on wellness and beauty, it also branched into fashion with G. Label in 2016. Set apart by the limited number of pieces it releases per collection, the line is defined by classic jumpsuits, pants and knitwear.

Tommy x Gigi – Gigi Hadid
In 2015, famed designer Tommy Hilfiger signed his first-ever co-designer agreement with Gigi Hadid. Their capsule collection, Tommy x Gigi, combined the classic preppy elements with nautical, bohemian and sporty looks.
The fashion line was an instant success and led to a 900% increase in traffic to the Tommy Hilfiger website just hours after the first show. Although the collaboration came to an end in 2018, Tommy Hilfiger said the partnership had “worked beyond our expectations.”

Inamorata – Emily Ratajkowski
In 2017, model and influencer Emily Ratajkowski channelled her passion for swimwear with her first fashion venture, Inamorata. Thanks to Ratajkowski’s millions of followers, the brand became a wild success, and has expanded to include bodywear and a line of suits.
Ratajkowski herself is the brand’s biggest advocate: she was spotted wearing one of her line’s one-pieces to a Bad Bunny concert in 2022.

HIRAETH – Rooney Mara
When Rooney Mara became a vegan, she encountered difficulties in finding well-made clothing that was free of animal products. This inspired her to establish a ready-to-wear fashion line with her best friend, Sara Schloat, and Chrys Wong.
The line, HIRAETH, features products that are leather-, fur- and silk-free and use alternative materials sourced from Italy, France, Japan and the United Kingdom. In a clear rebuke of fast fashion, these timeless pieces are also designed to last for years.

Fabletics – Kate Hudson
In 2014, actress Kate Hudson broke into the activewear market when she co-founded Fabletics. Since then, the affordable line has earned a cult following among celebrities and fans. Vanessa Hudgens, Demi Lovato and Kate’s mom Goldie Hawn are just some of the stars who have featured in the line’s campaigns.
According to reports, Fabletics surpassed sales of US$500 million in 2020.

S by Serena – Serena Williams
Days after announcing her retirement from tennis, Serena Williams unveiled the latest collection of her fashion line, S by Serena.
The tennis champion founded the brand in 2019 and presented her designs at New York Fashion Week that year. The line’s look reflects Serena’s own personal style, which she calls “tight and right,” as well as comfort and practicality.
S by Serena is just one of the businesses that the sports icon will focus on as her career evolves. In 2014, she established Serena Ventures, a venture capital firm.

Day/Won – Candice Huffine
Hailed as “America’s first truly inclusive activewear brand,” Day/Won was founded by the game-changing plus-size model Candice Huffine.
Inspired by her experience of becoming a marathon runner (and the lack of size-inclusive, high-performance activewear), she ensured that every piece in the line ranges from sizes 0 to 32.
The fashion line also has a focus on sustainability: its inventory is made on an on-demand basis, and some products are made from unused fabric that would otherwise be sent to landfill.

Billionaire Boys Club – Pharrell Williams
Not content with being a rapper, musician and record producer, Pharrell Williams launched Billionaire Boys Club in 2003, which later expanded with ICECREAM, Bee Line and Billionaire Girls Club. Billionaire Boys Club and ICECREAM were reported to be earning more than US$25 million in annual sales in 2013.
Pharrell has also incorporated sustainability into his ethos. He is creative director of Bionic Yarn, a company that creates clothing from recycled materials. In 2014, he also helped launch a line of jeans made from plastic found in the ocean.