This Morning host Alison Hammond steals the show in Sainsbury's Christmas advert

This Morning presenter Alison Hammond is helping to spread festive cheer in Sainsbury’s new Christmas advert.

The 47-year-old stars as The Countess in an imaginary medieval world. Wearing a stunning gold frock, she declares: “I’ve never really liked Christmas pudding – bring me something different – or else.” A young cook then rustles up a dessert with a caramelised biscuit flavour, which hits the spot.

Speaking about her role, the Big Brother star said: “I absolutely loved playing The Countess in this year’s Sainsbury’s Christmas advert. It got me feeling all festive and was such a laugh. The Taste the Difference Caramelised Biscuit Christmas Pudding was absolutely a bit of me and will definitely make an appearance on our table this year. Just not sure if I can wait until Christmas day to try it again!”

Laura Boothby, head of campaigns at Sainsbury’s, added: “Food plays a central role in any celebration, and we wanted to bring to life the imagination and innovation that goes into creating our Taste the Difference Christmas range. We also wanted the ad to provide some fun and light-hearted Christmas cheer and who better to do that than Alison Hammond.”

Alison recently said she should have won the best presenter gong at the National Television Awards instead of Ant & Dec, who scooped the award for the 21st time in a row, reports The Mirror. The much-loved presenter took to the stage along with her This Morning colleagues, when the show won the award for best daytime show.

food, this morning host alison hammond steals the show in sainsbury's christmas advert

Alison Hammond stars in Sainsbury’s new Christmas advert

Philip Schofield assured the audience the gang did not take the award for granted before offering the mic to Alison, who said: “Can I just say, we are so grateful for this award, honestly, I think This Morning is a mood and I ain’t going to lie now, we all knew I should have won one of these as well.

“But you know what, Bradley Walsh, Graham Norton and the legends that are Ant & Dec are amazing. But let’s be honest, I should have won it innit. But This Morning got one anyway, well done This Morning.”

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