Will Ferrell's Buddy the Elf returns in an unexpected way

Everyone’s favourite bringer of Christmas cheer Buddy the Elf has returned to our screens – in a vey unexpected way.

Buddy, played by Will Ferrell, is the star of this year’s Christmas advert from supermarket Asda.

The 90-second ad uses original footage and iconic lines from the 2003 movie, with Buddy appearing as the newest member of Asda’s Christmas team.

food, will ferrell's buddy the elf returns in an unexpected way

Elf (2003)

The ad is available to watch on YouTube now but it will have its TV premiere tonight (Friday, November 4) at 8.45pm on ITV during the Coronation Street ad break.

Set to ‘Santa Claus is Comin’ to Town’, we follow Buddy as he arrives at Asda for his trial shift where he explores the supermarket, taking in the mince pies on display, eating the maple pigs in blankets samples and commandeering the store tannoy system so he can sing.

But it’s when the store closes that Buddy really shines, as overnight he decks out the entire shop floor in fairy lights and festive decorations and renames the self checkouts ‘elf checkouts’.

food, will ferrell's buddy the elf returns in an unexpected way

Buddy elf asda christmas

Speaking about the advert, Sam Dickson, Acting Chief Customer Officer at Asda said: “Like Buddy, we absolutely love Christmas – so we’re thrilled to welcome him to our team.

“We know this has been a tough year for so many people, which is why we want to create some little moments of joy for families this year with our Christmas campaign, and more importantly, our amazing products.

“We hope that with a little bit of help from Buddy, our joy-filled Christmas offering will create some festive magic and helps give families a Christmas to remember together.”

Last year, Elf won a YouGov poll to find the UK’s favourite Christmas movie, but the festive film almost didn’t happen.

food, will ferrell's buddy the elf returns in an unexpected way

Will Ferrell, Elf, Asda Christmas advert 2022

The problem was how much influence the film took from the 1964 TV Christmas special Rudolph the Red-Nosed Reindeer by Rankin/Bass productions.

Production designer Rusty Smith told Netflix’s The Holiday Movies That Made Us: “We got in trouble with clearance.

“They got nervous that we had stolen too much from Rankin/Bass. And all of a sudden we had lawyers in our midst. Lawyers with you on the set, lawyers with you in the art department.”

Thankfully they managed to work it out, with executive producer Cale Boyter adding: “Some fast legal work had to be done. Thankfully we had some pretty smart people that could figure it out.”

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